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Published November 5, 2023

About .club domains

Exploring the Journey, Use Cases, and Impact of .club Domains

The .club domain, often stylized as .CLUB and sometimes referred to as dot-club, is a top-level domain (TLD) proposed in ICANN’s new generic top-level domain (gTLD) program. The domain became available to the general public on May 7, 2014, with .Club Domains, LLC serving as the domain name registry for the string. This domain extension has quickly become a popular choice for clubs, associations, teams, and anyone looking to create a communal online space.

Acquisition and Promotion

The journey towards acquiring the .club gTLD was spearheaded by .Club Domains, LLC, led by CEO Colin Campbell. In June 2013, the company successfully acquired the .club gTLD through a private auction after amassing $7 million from 27 individual investors. The final auction price remains undisclosed due to confidentiality agreements. This acquisition marked a significant milestone as .club was the first new gTLD acquired via a private auction, with Donuts and Merchant Law Group LLP as the unsuccessful applicants competing for the gTLD.

The .club domain has been embraced by a myriad of users including brands, celebrities, sports figures, innovative entrepreneurs, and startups, among others. Notable figures such as rapper 50 Cent, professional basketball player Tyler Johnson, and Indian cricket star Virat Kohli have adopted the .club extension for their web presence. The widespread use of .club by various clubs, business entities, and individuals underscores its success and the versatile appeal it holds for fostering community-centric digital spaces.

Transition to GoDaddy

In a significant development, GoDaddy became the Registry and manager of the .club TLD in April 2021. This transition post the successful delegation of the domain to the Root Zone on January 18, 2014, signals a new chapter in the .club domain narrative.

The .club domain, being an unrestricted gTLD, is intended for use by professional and amateur clubs around the globe. The domain’s open registration policy has contributed to its popularity, facilitating a broad spectrum of users to establish a communal online presence under the .club umbrella.

Name Collision Concerns

The name collision issue, a common challenge faced by many new gTLDs, posed a hurdle for .club as well. However, .Club Domains LLC proposed a solution by reserving the top 50 name collisions of .CLUB, an approach that aimed to mitigate the risk and ensure a smooth operational transition for the domain.

Promotion and Awareness

Promotion has played a key role in popularizing the .club domain. Extensive advertising campaigns and the endorsement by popular figures like 50 Cent have significantly bolstered the domain’s recognition among the general public.

Competitive Analysis: .club TLD Versus Other Similar TLDs

.club vs .community

  • Brevity and Memorability:
    • .club is shorter and potentially easier to remember, which may favor user retention and word-of-mouth referrals, compared to the longer .community.
  • Target Audience:
    • .club is versatile and can cater to a variety of group types, while .community may appeal to broader, possibly more locally-oriented groups.

.club vs .group

  • Specificity:
    • .club has a more casual and inclusive tone, possibly suggesting a more social or hobby-oriented gathering, while .group has a formal tone which might appeal to professional or organized collectives.
  • Domain Availability:
    • The generic nature of .group might result in fewer available domain names, whereas .club might have a wider availability due to its more specific connotation.

.club vs .social

  • Engagement Focus:
    • While both TLDs suggest a focus on community and interaction, .social emphasizes the social interaction aspect, while .club may imply a more structured or membership-based community.
  • Industry Relevance:
    • .club may be more suited for membership organizations, while .social could be appealing to platforms focusing on social networking or interactions.

.club vs .network

  • Formality Level:
    • .club carries a casual or hobbyist tone, while .network suggests a professional or business-oriented community.
  • Membership Implication:
    • .club implies a membership or subscription-based model which may be appealing to exclusive groups, while .network is more open-ended regarding membership.

.club vs .forum

  • Interaction Level:
    • Both TLDs indicate a community, but .forum suggests a platform for open discussions and interactions, while .club implies a more organized and possibly membership-based community.
  • Domain Length:
    • .club is shorter and easier to type, which might favor user accessibility and retention compared to .forum.

Advantages of .club Domain

The .club domain extension is a unique and engaging choice for many organizations, businesses, or individuals looking to convey a sense of community and inclusivity. Here are some notable advantages of using a .club domain:

  1. Community Building:

The term “club” inherently suggests a community or a group with common interests. A .club domain can help foster a sense of belonging and engagement among members or customers.

  1. Memorability:

The .club extension is easy to remember and instantly communicates the nature of the site to visitors, which can be beneficial for marketing and brand recall.

  1. Versatility:

It’s versatile for a wide range of uses including social clubs, subscription services, loyalty programs, or even exclusive product or service offerings.

3 Industries Benefiting from .club Domain

  1. Membership-based Organizations: Membership-based organizations such as fitness clubs, book clubs, or exclusive membership clubs can significantly benefit from a .club domain. It inherently communicates a sense of community, which can attract individuals who wish to be part of a unique group. The .club domain also simplifies branding and makes the nature of the organization clear to prospective members.
  2. Subscription Services: Businesses that operate on a subscription model, offering products or services to a community of subscribers, can leverage the .club domain to emphasize the community aspect of their business model. Whether it’s a wine club, a monthly magazine subscription, or a seasonal produce delivery service, the .club domain reinforces the ongoing relationship between the business and its subscriber base.
  3. Special Interest Groups: Special interest groups, hobbyist communities, or fan clubs revolving around specific interests or passions can benefit from a .club domain. It provides a virtual gathering place for like-minded individuals to explore their shared interests. Whether it’s a photography club, a gardening club, or a fan club for a particular artist, the .club domain helps in creating a dedicated space for these communities to thrive and interact.


Is .club Good for SEO?

The .club domain, like other generic top-level domains (gTLDs), is treated equally by search engines such as Google in terms of SEO.

How Much Does a .club Domain Cost?

The cost of a .club domain is $12.95 to register and renew a domain on 3DNS.

Who Can Register a .club domain?

The .club domain is open for registration to anyone without restrictive eligibility criteria, on a first-come, first-serve basis.

Will People Know and Trust the .club Domain Extension?

The .club domain, with its straightforward and descriptive nature, is easily recognizable and is likely to be trusted by individuals looking for community-oriented platforms or club-centric content.

.club Registry Agreement

The governance of .club domains is outlined in the official registry agreement between ICANN and .Club Domains, LLC. The agreement encompasses operational, technical, and policy frameworks guiding the .club TLD. For a comprehensive understanding, readers can explore the .club Registry Agreementon the ICANN website.


The .club TLD has carved a niche for itself in the digital domain landscape, offering a dedicated online space for clubs, communities, and individuals with shared interests. Its journey from proposal to successful operation reflects the broader narrative of internet namespace expansion, fostering domain specificity, and enriching the digital ecosystem with community-driven platforms.