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Published November 7, 2023

About .domains Domains

An Insight Into the Niche-Focused TLD .domains

The .domains top-level domain (TLD) emerged from ICANN’s New gTLD Program. Operated by Donuts through Sugar Cross, LLC, the .domains TLD fosters a unique digital ecosystem for domain registrars, domain investors, and individuals intrigued by the domain industry. This narrative explores the evolution and the prevailing narrative of the .domains TLD, encapsulating its essence in the broader domain industry.

Registration Dynamics

Donuts, employing a boiler-plate application approach, envisaged the .domains TLD as an open domain without pre-registration policies. This stance aligns with a broader objective of amplifying internet expression while conforming to ICANN’s registration policies. The doctrine against pre-registration verification echoes a philosophy of ensuring domain access for legitimate registrants.

Total Registrations

The .domains TLD, as of the recent data, boasts 6,855 registrations, with a significant 58.31% being parked domains. This indicates a notable engagement within the domain industry, possibly from domain investors or entities awaiting to deploy their .domains.

Competitive Analysis: .domains TLD Versus Other Similar TLDs

Navigating the array of Top-Level Domains (TLDs) can be akin to navigating a vast digital ocean. Each TLD serves as a beacon, signaling the nature and focus of the websites it hosts. The .domains TLD, as an illustrative example, immediately communicates a focus on domain-related topics or services. When comparing .domains to other similar TLDs, several facets come into play - specificity, industry recognition, target audience, versatility, descriptiveness, and domain length. Let’s delve into a comparative analysis:

.domains vs .com

  • Specificity: The .domains TLD is niche and specific, catering directly to domain-related services or topics, whereas .com is broad and generic, suitable for a myriad of uses.
  • Industry Recognition: Within the domain industry, .domains may resonate more with professionals and enthusiasts as it immediately reflects the industry focus, unlike .com which doesn’t specify a particular industry.

.domains vs .net

  • Target Audience: .domains specifically targets the domain industry audience, while .net has a broader target audience, making it less niche and less indicative of the domain industry.
  • Versatility: .domains is versatile within its niche, signaling a strong focus on domain-related topics or services, whereas .net is versatile across a wider range of topics and industries.

.domains vs .web

  • Descriptiveness: .domains is highly descriptive of the industry it represents, providing immediate clarity on the nature of services or topics covered. On the other hand, .web is somewhat generic and doesn’t specifically denote the domain industry.
  • Domain Length: .domains is slightly longer, but the length contributes to its descriptiveness and specificity, whereas .web is shorter but less descriptive.

.domains vs .org

  • Clarity: .domains offers clear indication of the industry focus, which can be beneficial for domain registrars, investors, or enthusiasts. In contrast, .org is generic and traditionally associated with organizations and non-profits.
  • Search Relevance: When individuals are searching for domain-related services or information, .domains TLDs could potentially have better search relevance due to the keyword match, unlike .org which doesn’t inherently contain industry-related keywords.

.domains vs .host

  • Industry Alignment: Both .domains and .host have a strong alignment with the domain and hosting industries respectively. However, .domains specifically caters to domain registrars, resellers, or related services while .host caters to hosting providers.
  • Search Relevance: The .domains TLD may provide better search relevance for queries related to domain registration, selling, or buying, while .host may be more relevant to hosting-related queries.

Advantages of .domains Domains

The .domains extension is a self-explanatory and niche-specific TLD ideal for businesses, individuals, or organizations involved in the domain registration industry, web hosting, or related services. Here are some key advantages associated with .domains TLD:

  1. Industry Relevance:

The .domains extension immediately signals your business’s focus on domain registration, web hosting, or related services, making it highly relevant and descriptive.

  1. Professionalism:

Having a .domains extension can exhibit a level of professionalism and expertise in the domain industry, enhancing your brand’s credibility.

  1. Availability

There’s a higher chance of obtaining your desired domain name with .domains extension as it’s less saturated compared to generic TLDs like .com or .net.

Industries That Would Benefit From a .domains Website

  1. Domain Registrars and Resellers: Companies in the domain registration and reselling industry can significantly benefit from a .domains TLD as it instantly communicates the nature of their services. It can be employed for websites dedicated to domain sales, auctions, and brokerage, assisting individuals and businesses in securing their desired digital addresses.
  2. Web Hosting Providers: Web hosting providers offering domain registration services can utilize the .domains TLD for portals focused on domain services, augmenting their service portfolio and offering a one-stop solution to customers.
  3. Domain Investors and Consultants: Individuals or firms involved in domain investing, appraisal, and consulting can adopt the .domains TLD to underscore their specialization in the domain industry. This TLD can help attract individuals and businesses seeking expertise in domain acquisition, management, and valuation.

Market Trends of .domains

The market trends surrounding the .domains TLD reflect a broader movement towards specialized domain extensions. As businesses and individuals seek more descriptive and industry-specific domain names, TLDs like .domains are gaining traction. This TLD, in particular, appeals to domain registrars, domain investors, and entities involved in the domain resale market, offering a clear, niche identifier in a crowded digital marketplace. Furthermore, the .domains TLD is part of a wider trend of using new gTLDs to achieve better brand alignment and to communicate a clear focus on domain-related services and offerings. While the exact market penetration and growth metrics for .domains may fluctuate, the underlying trend towards niche, descriptive TLDs is a notable market dynamic, making .domains a relevant choice for those in the domain industry.

3 Examples of .domains domain

  • ENS (Ethereum Name Service) on
    • Provides a decentralized way to address resources with human-readable names on the blockchain.
    • Facilitates the mapping of domain names to blockchain addresses and other metadata1.
  • Donuts on
    • A global leader in the provision of high-quality, top-level domains with a vast portfolio.
    • Offers domain-related products and services aimed at brand protection and domain portfolio optimization2.
  • Squarespace Domains on
    • Offers a user-friendly domain registration platform with free WHOIS privacy and SSL/TLS certificates.
    • Provides domain and email forwarding, along with a streamlined dashboard for managing multiple domains3.


Who Can Register a .domains domain?

The .domains TLD operates without stringent pre-registration policies, making it accessible to a wide array of registrants particularly within the domain industry.

Will People Know and Trust the .domains Domain Extension?

Within the domain industry, the .domains extension is likely to be recognized and trusted given its clear and direct relevance to the sector.

How Much Does a .domains Domain Cost?

It costs $32.49 to register and renew a .domains domain on 3DNS.

Is .domains Good for SEO?

When it comes to Search Engine Optimization (SEO), the type of Top-Level Domain (TLD) used, such as .domains, does not have a preferential impact on a website’s search engine ranking. Google, one of the leading search engines, has clarified that its algorithm does not discriminate between TLDs, be it .com, .net, .org, or .domains. The primary determinants for SEO success hinge on the quality, relevance, and user-friendliness of the content, alongside other technical factors like site speed and mobile responsiveness, rather than the choice of TLD. Therefore, a .domains TLD neither advantages nor disadvantages a websites ranking, and the focus should instead be on adhering to SEO best practices to enhance search engine rankings.

.domains Registry Agreement

The governance of .domains TLD is outlined in the official registry agreement between Donuts and ICANN. This agreement encompasses the operational, technical, and policy frameworks guiding the .domains TLD, laying the groundwork for its governance.


The .domains TLD, with its inherent alignment to the domain industry, narrates a unique story within the digital domain landscape. Its journey from proposal to delegation, and its current stature amidst a niche market, mirrors the broader narrative of domain governance and the evolving dynamics of digital identity within the domain industry.