Enter app
Published September 1, 2023

Domain Age: Its Importance and Influence on Domain Value

The underrated aspect of domain valuation

Image by Shubham's Web3 on Unsplash

A domain name is much more than just an address for your website; it’s a cornerstone of your digital identity. Various factors can affect a domain’s value, including its length, keyword relevance, and brandability. Among these factors, one often overlooked aspect is the domain’s age. Let’s dive into what domain age is, why it matters, and how it can impact a domain’s value.

What is Domain Age?

Domain age refers to the length of time that has passed since a domain was registered. Unlike human age, which is measured in years, months, and days, domain age is typically measured in years. It’s important to note that domain age isn’t about when the website was last updated or how long it’s been live, but rather when the domain was first registered.

How to Check Domain Age

Checking the age of a domain is straightforward, thanks to a tool called WHOIS. WHOIS is a protocol that lets you access information about a domain, including its creation date, last updated date, and expiration date. Many domain registrars and other online services offer WHOIS lookup tools. By entering the domain you’re interested in, you can find its age along with other useful information.

Why Domain Age is Important

Domain age is a trust signal for both users and search engines. Older domains are often seen as more trustworthy because they’ve been around for a while. They’re likely to have a history, whether it’s a backlink profile or archived content, that new domains don’t have.

From an SEO perspective, Google’s algorithms are believed to consider domain age as one of many ranking factors. While it’s not as influential as content relevance or quality, an older domain could potentially have a slight edge over a new one in search engine rankings.

Domain Age and Domain Value

So, how does domain age influence the value of a domain? There isn’t a simple, one-size-fits-all answer. On the one hand, an older domain that’s been actively used and has a good reputation can be quite valuable. Its age might reflect an established brand or a strong backlink profile, both of which could make it more appealing to potential buyers.

On the other hand, an older domain that’s been inactive or has a history of poor usage, like spammy content or bad SEO practices, might not hold much value, regardless of its age. It might even detract potential buyers who don’t want to inherit its baggage.

In the end, while domain age can influence a domain’s value, it’s only one of many factors. The domain’s relevance, history, and how it’s been used tend to play more significant roles.


Domain age is a small but crucial piece of the domain valuation puzzle. It can indicate trustworthiness, potentially impact SEO, and play a role in determining a domain’s worth. Whether you’re a buyer checking out a potential investment or a seller wanting to understand your domain’s value, considering the domain’s age is a step you shouldn’t skip.