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Published April 11, 2024

3DNS vs. GoDaddy: The Future of Domain Registration

Comparing Onchain Management with Traditional Hosting Giants

Introducing GoDaddy

GoDaddy, founded in 1997 by Bob Parsons, has grown into a $20 billion dollar global web hosting giant, offering a wide array of services from domain registration to hosting solutions such as web hosting, virtual private server (VPS) hosting, and dedicated hosting. They offer services such as WordPress and WooCommerce plans for bloggers and online stores.

What is 3DNS?

3DNS is a platform that bridges the gap between real web domain names and Web3 identifiers, adhering to ICANN’s guidelines to comply with existing Web2 tech. 3DNS turns domain names into digital assets or tokens on the blockchain, enabling instant transfers, onchain management, enhanced security, and integrations with Web3 protocols. 3DNS aims to enhance the flexibility and safety of domain names through blockchain technology.

GoDaddy offers a wide range of services aimed at entrepreneurs and small businesses, including domain registration, web hosting, website building, and online marketing tools. The company prides itself on being a one-stop shop for online business needs, emphasizing customer support and user-friendly products

Technology and Security

GoDaddy uses traditional, centralized systems for domain and web hosting, which can be vulnerable to attacks. 3DNS offers a new approach by tokenizing domains. It registers domains as NFTs on the Ethereum blockchain, enhancing security and user control. This method ensures domains are more secure against unauthorized access.

3DNS’s partnership with Fleek introduces decentralized hosting. Fleek uses IPFS to store and deliver web content, making hosting more resilient and less prone to censorship. This system improves performance and security for websites, aligning with the decentralized nature of the Web3 ecosystem.

Pricing and Services

When it comes to pricing, GoDaddy and 3DNS cater to different market needs with their unique offerings. GoDaddy’s pricing structure is for a wide range of users, from individuals looking for basic domain registration to businesses needing advanced hosting solutions. They offer competitive rates for domain registration, web hosting, and additional services like SSL certificates and email hosting.

The cost to register a domain with 3DNS includes a tokenization fee, which enables the domain to leverage web3 functionalities such as enhanced security, immediate liquidity, and direct integration into decentralized applications (dApps).

Coming Soon: Tokenization Tiers and Optional Tokenization

3DNS is set to diversify its offerings further with the introduction of tokenization tiers and the option for Tokenization. These upcoming features are designed to provide users with more flexibility and tailored solutions for their domain management needs. With these additions, 3DNS aims to make domain ownership more accessible and customizable, allowing users to choose the level of blockchain integration and features that best suit their projects or businesses.

ENS Integration

The integration of Ethereum Name Service (ENS) by GoDaddy and 3DNS demonstrates blending traditional domains with Web3. The purpose of ENS is simple, it converts those complex string of numbers and letters associated with a crypto wallet address into a human-readable name. This makes blockchain more accessible and user-friendly while linking your domain name directly to your crypto wallet, turning it into your portable identifier in Web3.

ENS offers two primary ways to connect DNS domain owners (those with .com, .net, and similar websites) directly to Ethereum wallets: through onchain and offchain methods. These methods are designed to work with DNSSEC, the security layer for DNS, ensuring a secure link between your domain and Ethereum wallet.

GoDaddy and 3DNS offer different approaches to integrating traditional domains with ENS. GoDaddy employs the gasless method known as CCIP-Read, which allows domain owners to bypass blockchain transactions. By simply updating their DNS settings with specific text records, users can connect their domains to ENS without engaging in onchain activities.

3DNS uses an onchain method to connect domains with ENS, meaning that just one onchain token is used for both Web2 records like email and websites, and onchain identifiers that hold your wallet address, website or twitter. 3DNS has ENS feature parity at an affordable cost due to our contracts being deployed on Optimism — an Ethereum Layer 2.action needs a blockchain transaction. This is good for users who want more security and transparent records onchain. 3DNS gives you full ENS features at an affordable cost because 3DNS is operated on Optimism — an Ethereum Layer 2.le Layer 2 chains (OP Chains) that share security measures and the underlying OP Stack. This collaborative model accelerates improvement across all networks and incentivizes the development of public goods through a unique funding mechanism called Retroactive Funding. This funding model rewards efforts that benefit the whole Superchain ecosystem. With 3DNS embracing Optimism and its Superchain architecture, the focus is on creating a scalable, secure, and collaborative ecosystem for onchain domain management and beyond. With Optimism, 3DNS to leverages benefits provided by the OP stack, making the management of onchain domains more accessible. With EIP-4844 going live on Ethereum mainnet, this further improves affordability.


Choosing between GoDaddy and 3DNS depends on your needs, technical comfort level, and interest in blockchain technology. GoDaddy offers a traditional solution for building and managing domain names. 3DNS is for users interested in using blockchain technology to make their domain management more secure and innovative.